For Deutsche Umwelthilfe and the Environmental Defense Fund, we produced a film showing why reusable packaging can outperform single-use options in daily life for businesses and for cities. At the center is a Berlin pilot project: reusable cups can be returned not only at cafés, but also easily via supermarket bottle-return machines.
A film by Stefan Wieland & Hans Friedrich, in collaboration with Deutsche Umwelthilfe and the Environmental Defense Fund.
The film brings the idea behind “Returning Reusables” to life:
a functioning loop that makes returns simpler and therefore makes reusables more attractive. Especially in a city like Berlin, where huge amounts of single-use takeaway packaging are generated every day, the potential becomes clear.
We also highlight the economic perspective: single-use means ongoing material costs and a constant stream of waste. Reusables can become more efficient through repeated use, deposit systems, and professional take-back, cleaning, and logistics when the infrastructure is in place.
Are you planning an explainer film, a campaign, or a project video around sustainability, circular economy, or innovation? Get in touch.
Credits
Concept: Stefan Wieland & Hans Friedrich
Production Management: Stefan Wieland
Cinematography & Direction: Hans Friedrich
Technical Services: 20zollMedia
Lighting & Sound: 20zollMedia
Assistants: Manuel Kampfer & Holger Werth
Hair & Make-up: Monique Zellner
Models: Maja Blumenthal & Anna Haut
Editing: Hans Friedrich
Interviews: Ellena Schäg & Nora Wacker
